Every day I see new tips and tricks for what to do and what not to do on Social Media. Having picked up a lot of helpful hints recently, I’d like to share my favorite takeaways with you.

All Social Media Platforms:

  • Engage with your readers before using social media as a sounding board for your products or services
  • Respond to negative feedback quickly.
  • Engage your audience by asking questions, taking polls/surveys and hosting contests

Twitter:

  • Follow the people who you would like to follow you and start a conversation with them. Here’s a good example of that I once heard a Social Media guru use, “If you are planning an event/fundraiser and are looking for a venue… try following restaurants in your area. One such place was hosting a wine tasting and I followed them on Twitter, then replied to their announcement by saying, ‘Did somebody say WINE?!!!’ That’s all it took. Friendly banter followed and next thing you know I’m telling them about a fundraiser I’m planning and they volunteered to host my event. They also helped me promote it and the place ended up being slammed with people. They made a profit, looked great in their community for giving back and we had a successful fundraiser.” That is what you call a Social Media WIN-WIN!
  • Photos and videos would be good to include in your tweets since they have a proven, high response rate. A study by Buffer revealed that:
    • Tweets with images received 18% more clicks than those without.
    • Tweets with images received 89% more favorites.
    • Tweets with images receive 150% more retweets.
  • One well-known rule can be applied here: Less is more. Extract all unnecessary words and keep your message as concise as possible since you can only have up to 140 characters per tweet. Even though your message must be very brief, this is a great platform for creating a “buzz” about something. Creating a hashtag about your pertinent news helps you do this. Your message can reach higher levels of awareness with hashtags, rather than just depending on your followers to retweet them.

Facebook:

  • This is a great platform for engaging with your audience. One easy and fun way to do this is to ask your followers to write a caption for an image you post on your Facebook page. I always fall for this marketing ploy. I love to write captions for other people’s photos!
  • Whoever is in charge of overseeing a business Facebook account should bookmark Facebook’s Page Guidelines and read the document at least once a quarter, since rules are changed often.
  • Change your profile so that you are on Facebook as a page and not just as a personal profile acting as an admin on the page. It’s a good way to network with other businesses in your industry and form mutually beneficial partnerships.

By Linda Gibson, Digital Marketing Coordinator, a2z, Inc.


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