Joie Healy, senior manager of social media communications, Cisco

3 Tips for Visual Storytelling via YouTube

A picture is worth a thousand words, we’re told. So what’s the return for lush, well-crafted video programming that helps get your message out? Brands and organizations of all stripes are starting to ramp up their online video efforts, what with countless studies showing that consumers are infinitely more responsive to a message that’s delivered on READ MORE

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Partner Content

Content Marketing Is Critical Post-Sale

These days, you’d be hard-pressed to find someone who wouldn’t recognize that content marketing is a valued tool in the sales process. Content marketing is well known for shortening the sales cycle, warming up leads, and generating interest in a brand or product. But what happens after the sale? Often, in the B2B industry, all of READ MORE

Jessica Novak, content strategist, Refinery29

Q&A: Refinery29’s Jessica Novak on How Content Drives Audience and Sales

Since its launch in 2006, Refinery29, the New York-headquartered independent fashion and style website, has attracted more than 10 million monthly subscribers and 1.25 million email subscribers. A major factor in the company’s enviable success is its smart approach to content marketing. We asked Jessica Novak, Refinery29’s content strategist, to share her insights. 1. How does READ MORE

75 percent of respondents indicate that thought leadership content is important and critical to researching solution providers.

Study: Don’t Make Your Relationship Marketing Too Mechanical

Looking to boost your bottom line when it comes to B2B content marketing solutions? Better get up close and personal, according to recent findings from ITSMA, an international technology services and solutions marketing association based in Lexington, Mass. Human Contact Is Key ITSMA’s December 2014 report, Persuading Buyers to Choose You, found that above all, buyers want READ MORE

thinkingheads

FleishmanHillard Launches Content Marketing Group

International PR firm FleishmanHillard recently announced the launch of ContentWorks, a global content marketing service promising brands access to the PR giant’s network of newsrooms, content shops, partners and tools in more than 100 markets. The offering is a result of the merging of FH’s existing content services with Freshwire, a creation and content strategy READ MORE

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Partner Content

Content Marketing Goals for Marketers in 2015

Content marketing grew by leaps and bounds in 2014, with over 93% of B2B marketers using content marketing, and it’s poised to grow again as a powerful marketing tactic in 2015.  Many companies are buckling down and taking content seriously, appointing people to newly minted positions of creating, optimizing and distributing content to targeted buyers. READ MORE

Content-Marketing

3 Brand-Side Marketers, 3 Content Marketing Strategies

In the drive to deepen stakeholder relationships, communicators continue to reengineer strategies to include more branded content as part of a paid-earned-owned media engagement strategy. This year, for example, Monster.com partnered with media company Pivot to launch a branded entertainment platform to help the career website engage with its target audience of millennials. However, some READ MORE

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Report: Tablet Growth Slowing Down—Way Down

It hasn’t been a great year for the worldwide tablet market. According to a recent forecast from the International Data Corporation (IDC), 2014 will show a colossal slowdown, with year-over-year growth slumping to 7.2 percent—a massive drop from 52.5 percent in 2013. A major factor in this deceleration is a full year of decline in READ MORE

Facebook-Newsfeed

What Facebook’s Newsfeed Algorithm Update Means for Brands

Facebook recently announced it was changing its newsfeed algorithm, reducing brands’ ability to access free brand messaging—so-called organic reach. What does this mean for brands? Chad Pollitt, VP and co-founder of Relevance.com, an online publication dedicated to helping marketing and communication executives with online visibility, offers some perspective. 1. Smart Move, Facebook “If you can get brands READ MORE

Rodger Johnson

Pitch Perfect: How to Make Your Marketing Efforts Editor-Friendly

“When I was a journalist, I would get about 150 emails a day, and out of those, probably 75 percent were press releases,” says Rodger Johnson, public relations professional and founder of SociallyRelevant.us, an inbound marketing company. “Of that 75 percent, maybe two of them were stories and the rest were sales-y. They were pitching READ MORE