Welcome to Content Marketing Strategies, a new bi-weekly newsletter to help publishers, agencies and brand marketers navigate the rapidly evolving content marketing landscape.
As consumers shift their allegiances among social platforms and devices, and alter their content consumption habits as quickly as the technology itself changes, content publishers and brand marketers must continually adapt their tactics for effectively engaging them.
Content Marketing Strategies will have a range of features, including best practice case studies, trend analysis, interviews with leading market experts and valuable insights from our partner contributors. We’ll look at things from the perspective of traditional media companies, which want to help their customers become brand storytellers, and we’ll also look at which marketing brands are innovating with their own content-marketing initiatives. We’ll look at content marketing online and off, native and custom, ambitious and incremental.
All of this adds up to an important new source of “how-to” information to help you devise new services, marketing and advertising strategies that tell compelling stories from a brand-centric point of view.
I encourage you to let me know what you think and send me your suggestions and ideas for future coverage.
Folio: and min
For questions about advertising or sponsorship, please contact Tania Babiuk at TBabiuk@accessintel.com or 203-899-8498.