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B2B Content Marketing 2014 Benchmarks, Bugdets, and Trends

Joe Pulizzi from the Content Marketing Institute and Ann Handley from Marketing Profs came together to put this slideshare together outlining where we are with content marketing and trends for the future. Joe and Ann outline that although content marketing is still in the early adoption period, companies are finally starting to put the resources, internally READ MORE

CMW2013 part 2

Content Marketing World 2013 Recap Part 2

Like I said in my last post, Content Marketing World 2013 part 1, the event was very educational and relevant for our industry. Read below for tips and notes from day 2 of The Content Marketing Institute’s event: Can Content Marketing Stop the Slide in Brand Preference by Don Schultz Brand preference is declining while store preference is READ MORE

JayBaer

Content Marketing World 2013 Recap Part 1

Attending the Content Marketing World 2013 conference this year was a great learning experience!  I attended some great sessions and am here to report back and share the learnings.     READ MORE

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5 Tips for Creating Content That’s Educational—and Unforgettable

Educational content keeps readers coming back for more and sets your company up to be a thought leader in your market.  Thinking back to when you were in grade school, what made teachers engaging and effective? 1. Be interactive- let your ”students” or audience become engaged- write something with a call for interaction.  For example, create READ MORE

video-marketing

Using Video Content Marketing to Attract Your Audience

If you want your message to successfully reach your target audience, it is important to stay on top of developing trends and adapt your marketing strategy.  Videos are a great medium for delivering information to your audience in a concise and understandable way.  Visual content captivates your readers and keeps them on your website for READ MORE

content marketing ideas

Struggling with Content Marketing? Here’s What to Do Now

91% of B2B marketers are now using Content Marketing.  How can you become an effective content marketer? READ MORE

growing seed

5 New Developments In Content Marketing For The Satellite Industry

Read this article from iMedia Connection outlining 5 new developments in content marketing from the past year and what it means for businesses in the satellite industry.  Although they may not be new to most, they are important enough to repeat! 1. More businesses are adopting content because we know it works. 2. Don’t be afraid to READ MORE

Tier10 Digital Content marketing wheel

What is Quality Content and How to Help Your Clients Create It

As this very insightful article from The Content Marketing Institute states, most articles about content marketing say to create high quality content, however, ”quality” content is rarely defined. Keeping reading to learn what the major roadblocks are for creating quality content, and how to overcome them. Problems companies need to overcome to create quality content: Having an READ MORE

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Stay on Top of the Events Market: Become a DecisionBriefs Reader

Become a member of DecisionBriefs to get customized newsletters with content from your favorite companies and the topics your most interested in. With DecisionBriefs you can stay on top of what’s new within the market of your choice. Read the latest case studies, whitepapers, press releases, and other content you’re interested in!  Registration is easy and READ MORE