Nestled around virgin bottomland hardwood forest on the banks of the Ohio River and surrounded by low rolling hills…. sits the best city in the country in which “to live, work and play” by the readers in Kiplinger in 2008.
The local economy is known for its stability, diversity and vitality. It’s also in the 103rd-largest television market in the United States.
But for the 1.7 million Americans who were recently interviewed for Gallup’s latest Well-Being Index: there’s cause to think something is rotten in Indiana: Evansville has been ranked the 8th most miserable city in America.
To change this perception, local university students are determined to do something about Evansville’s ‘miserable’ city ranking.
The ‘We Are Evansville’ campaign, launched by a University of Southern Illinois’ PR class, incorporates a Facebook page, Twitter handle and a video about Evansville. The class even had T-shirts made in several bright colors that say “We Are Evansville.”
What other recommendations would you give USI’s public relations class to make the perception of their city great again?