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Critical Minute – A PR Case Study from Parsons, Kansas

Blue Highway 400 cuts straight across Southern Kansas before abruptly ending near the Southeastern Colorado town of Lamar. It crosses through must-see sites like Fall River State Park and the infamous Dodge City, Kansas. Another town it passes through is Parsons, Kansas, population 10,500, where an exceptional case study in public relations can be found. It’s about utilizing every available resource, READ MORE

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Critical Minute – It’s National Quick Win Day

A quick win for aspiring public relations professionals is to schedule events around nationally recognized days. And there are some fun ones out there. April has several National Walking days. Business communicators and human resource teams can easily schedule a cost-effect team-building event that involves walking. Instead of meeting indoors, take your meeting outside READ MORE

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Critical Minute – Summer PR & media internships – with paychecks

To pay or not to pay, that is the question. Media companies and PR departments at organizations of all varieties are re-examining whether an annual rite of summer – the internship – should be accompanied by a paycheck. The landscape changed in December when the production company for journalist Charlie Rose agreed to pay as much as $250,000 to settle READ MORE

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Critical Minute – Where technology and opinions become your greatest foe

The movie, The Lion King, opens with a green oasis of an African rain forest to the sweeping beauty of the Serengeti. For many… It’s a land still untouched – by freedom of speech and justice. Hollywood and most importantly… media outlets have had a difficult time balancing the picturesque with countless crimes against humanity on READ MORE

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Critical Minute – Our Picks for March Madness – The Best Bracket Marketers

Millions of basketball fans will fill out NCAA tournament brackets this week and try to correctly predict the outcomes of every game. This is an inherently social time, and bracket games truly engage the masses. Participants love to brag about their picks across all audiences and age groups. So, we’ve chosen our favorite marketing READ MORE

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Critical Minute – What’s in a Symbol?

There’s a lot of buzz and imagery surrounding the new leader of the Catholic Church, Pope Francis. Images have emerged of the new leader: riding a subway, wading into a crowd… and now avoiding tradition and choosing a decades-old silver Fisherman’s Ring rather than a newly designed gold one. These actions build on an image of READ MORE

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Critical Minute – The Best of SXSW 2013

A week has passed since the final day of SXSW Interactive. As exhibitors, Critical Media had an exciting time showcasing Critical Mention’s listening platform for broadcast, social and online media– and video content strategies powered by Syndicaster and ClipSyndicate. Our team of two kept busy – exhibiting all day, attending brand parties throughout the night and READ MORE

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Critical Minute – State of the News Media 2013

Findings from Pew Research Center’s annual State of the Media 2013 report, released this morning, confirm the need for local newspapers to establish new business models for both advertisers and readers. Digital advertising, subscriptions and multiscreen media are incrementally increasing revenue lost from print advertising. Publishers are also incorporating advanced analytics to measure the income from READ MORE

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Critical Minute – Google Honors Cesar Chavez

You don’t always need a mention meter or Google Insights for Search to gauge the interest or potential backlash from your audience, both on television & radio and with online sources like Facebook and Twitter. So, for many outspoken critics, Google’s Cesar Chavez Doodle on March 31st sparked a few surprised comments: @glennbeck Cool for Google to READ MORE

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Network TV morning show secrets revealed by NYT’s Brian Stelter

It’s been a tumultuous year for network TV’s highly profitable and notoriously competitive morning talk shows. Ann Curry was replaced at Today. Good Morning America’s Robin Roberts took a long leave of absence for a highly publicized bone marrow transplant. Fox & Friends weighed in on the presidential election. CBS retooled to focus READ MORE