Pop-up stores may be best known for transforming temporary spaces into high-energy engagement opportunities. Today, though, savvy event marketers are learning that it’s not just the environment that makes a pop-up “pop.” It’s the location.
To help you master the details—from demographics to lease agreements and everything in between—the pop-up experts at Image 4 offer a four-part white paper filled with actionable tips, proven strategies and helpful step-by-step guides. They include:
- Six factors you need to consider when scouting for the ideal pop-up store location
- Five tips for structuring a lease for the right price and terms
- A complete 10-step breakdown of the most critical parts of a pop-up budget
- A detailed 12-week timeline that covers everything you need to do to get from concept to completion
Pop-up experiences are no longer novelties in and of themselves. They demand a more strategic approach in order to make connections with the right customers at the right time.
Click here to download your copy of this white paper today to learn more about how to upgrade your agency’s pop-up store program.