Latest trends in engaging consumers in the event+retail space to drive on-site sales.

Client Trends: Marketing is getting involved

  • Last year: Retail Store Development
  • This year: Marketing+RSD
  • Last year: Marketing budget
  • This year: Marketing+New Store (retail) budget=more money available!
  • Budgets increasing in both areas
  • Integration of event+retail sales

Why Tech?

  • Gen X-Y-Z-AA….they live it
  • Brands want measurement
  • Brands need experiences that drive sales and create brand affinity
  • Brands need to extend the conversation
  • “Virtual” retailers are looking to go “Live”, and their entire context is tech (eBay, WIRED popups)

Technology: Triggers

image 4

StrongBow Bottle Cap Triggers Fireworks

  • Sound Sensor
  • MotionSensor
  • Thermal Sensor
  • FaceRecognition
  • RFID
  • NearField Communication (NFC)

 

 

 

Technology: Triggered Delivery

  • Zoned Sound Delivery
  • Zoned Light Adjustment
  • Zoned Scent Delivery
  • Zoned Image
  • Delivery
  • Zoned Interactivity

Technology: Touch screen for Sales Ordering, Customizing, Info Delivery, Multi-lingual and Challenged Comm.

  • N3L Optics engages customers to test sunglasses in assorted situations
  • Hard Rock Collection
  • Nordstrom shopping planner
  • Fiat offers custom order car builds with
  • email dealer followup
  • Sheetz allows custom deli sandwich builds resulting in +30% sales

Technology: Active-Interactive Surfaces

  • Walls,Floors, Ceilings, Tables, Kiosks, entire Pavillions (Coke at Olympics)
  • Continuous-run or triggered
  • Touch-activate
  • Motion-activate
  • Detection
  • Drive to S/M
  • Deliver “dwell” time in-store

Technology: Facial Detection Recognition

image4 facial recognition

  • Detection–generic. Recognition–precise
  • Gauges the passerby to deliver customized content
  • Customized Experiences
  • Customized Offers
  • “Gating”
  • Matching
  • Databasing
NY Times 11/12/11

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